Tailored from a press launch.
Based mostly in San Francisco, California, U.S., Associates & Household Pet Meals (FnF) and UMAMI Bioworks, a cultivated seafood firm primarily based in Singapore, have partnered to co-develop and launch what they stated is the world’s first cat treats constituted of cultivated fish.
FnF’s new product line of cat treats, designed with high-value microalgae, a mix of high-quality cultured proteins and important vitamins, outcomes from UMAMI Bioworks’ superior cultivated know-how and processes, stated the corporate. FnF combines UMAMI’s innovation with its proprietary pet meals platform to launch a broad vary of pet meals merchandise on the intersection of vitamin and sustainability.
“We’re delighted to companion with UMAMI Bioworks, an organization who’s clearly dedicated to convey cultivated know-how to the market,” stated Joshua Errett, Associates & Household CEO and founder. “Collectively, we’ve created a breakthrough product that places pet well being and sustainability on the forefront. These cultivated fish treats are an ideal instance of how science and know-how could be harnessed to create optimistic change within the pet meals business.”
Associates & Household stated the brand new cultivated fish treats provide important environmental advantages by lowering reliance on conventional fishing strategies, which frequently result in overfishing and ocean depletion. Cultivated fish manufacturing is designed to be extra resource-efficient, requiring much less land, water, and feed in comparison with standard aquaculture. These treats and future merchandise will present cats with high-protein, high-fiber vitamin, supporting immunity, digestion and general well being, stated the corporate. They’re a vital first step to a sustainable meals future, stated Rohan Thakur, Accomplice at Pure Ventures, a meals business investor and advisor to Associates & Household & Umami Bioworks.
“To make a optimistic local weather affect it’s crucial to have progressive merchandise that win on the shelf and reveal enterprise fashions that scale. Josh’s experience in pet meals and Umami’s know-how supplies the inspiration to create the subsequent technology of pet meals merchandise. We’re proud to companion with these excessive integrity groups and construct the Associates & Household Pet Meals Firm.”
The cat treats are deliberate to launch within the Singapore and San Francisco markets in early 2025.
