We’re thrilled to announce the return of the Mum Central Awards program in 2025, celebrating the most effective manufacturers, merchandise, and companies that make life simpler, enjoyable, and fabulous for Aussie mums and households. Whether or not you’re a model seeking to shine, or a mum able to help your favourites, right here’s every part you want to know in regards to the 2025 Mum Central Awards!
About Mum Central and the Mum Central Awards
Over the previous 15 years, Mum Central has supported dad and mom by sharing recommendation, tales, and product suggestions that make the parenting journey a bit simpler. In that point we’ve grown a extremely engaged on-line group of over 1.2 million mums, whereas our web site attracts tons of of 1000’s of holiday makers each month! Our mission has at all times been to help dad and mom by recommending merchandise which have made a distinction in our parenting journey whereas additionally showcasing the superb manufacturers behind these life-enhancing merchandise.
The Mum Central Awards present companies—large or small—with the chance to shine and join with our vibrant viewers. We are able to’t wait to disclose the shortlists and watch because the votes roll in to find out the GOLD, SILVER, and BRONZE winners in every class. Since winners are determined by votes, it’s additionally a improbable likelihood to rally your loyal prospects and share your nomination throughout your channels.
Our First Awards Have been a HUGE Success!
In its inaugural yr, the Mum Central Awards acquired over 200 nominations throughout 41 classes and a complete of 130,000 particular person votes throughout the awards program. Of actual significance is that the common voting slip included 16 classes – an important instance that they’re not simply approaching to vote for one product or class, and are eager to have their say throughout the board.
With a vibrant group of over 1,000,000 Australian mums, we’re thrilled to launch our second annual Mum Central Awards, celebrating the manufacturers and merchandise that you simply love.
Key Dates for 2025
- Launch: 20 January 2025
- Nominations & Submissions: 20 January – 28 February 2025
- Nominees Introduced & Voting Open: 24 March 2025
- Voting Closes: 30 April 2025
- Winners Introduced: 21 Could 2025
What’s New for 2025?
We have been completely thrilled with the success of the 2024 Mum Central Awards, our very first yr, which noticed unbelievable participation and enthusiasm from each manufacturers and our group.
Primarily based on the curiosity, useful suggestions, and learnings from final yr, we’ve refined the awards for 2025 by increasing some classes, retiring others, and introducing SIX brand-new classes to raised mirror the wants of Aussie mums.
You’ll want to discover the up to date class listing to see the place your model or merchandise match finest. Many manufacturers will discover a number of class choices to enter—and there’s no restrict to the variety of nominations you can also make so long as the standards are met.
Right here’s How It Works:
Stage 1: Nominations and Submissions
- Nominate Your Favorite Merchandise and Providers: As a client, if there’s a product or firm that has made a optimistic influence in your parenting journey, nominate them. It’s free and straightforward to do.
- Submit an Software to your Enterprise: For those who’re a enterprise proprietor with a product, model, or service that helps dad and mom, nominate your self. Our software course of is simple and designed for companies of all sizes.
IMPORTANT DATES:
Nominations shut on 28 February 2025. Nominees will probably be notified promptly and may full their software if they need. Purposes shut on 24 March 2025.
Stage 2: Nominees Introduced and Voting Opens – On 24 March 2025, we’ll announce the official nominees, and voting will start. Voting is free, and all individuals will enter a draw to win a $300 JB Hello-Fi reward card. You possibly can vote for a number of merchandise or manufacturers throughout numerous classes, with every vote growing your probabilities within the draw.
Voting Opens: 24 March 2025
Voting Closes: 30 April 2025
Stage 3: Winners Introduced – On 21 Could 2025, we’ll reveal the Gold, Silver, and Bronze winners in every class on the Mum Central web site and throughout our social channels.
2025 Mum Central Award Classes:
We’ve expanded our classes to mirror the varied vary of merchandise that help dad and mom and kids at each stage.
BABY CATEGORIES
PRAMS
- Finest Journey Pram
- Finest Single Pram
- Finest Double Pram
- Finest Pram Underneath $1,000
NURSERY
- Finest Cot & Co-Sleeper
- Finest Playmat
- Finest Nursery Product
SLEEP
- Finest Child Monitor
- Finest Sleep Product
FEEDING
- Finest Breast Pump
- Finest Steriliser & Sterilising Product
- Finest Excessive Chair
- Finest Product for Bottle Feeding
- Finest Equipment – plates, bibs and so forth.
TRAVEL
- Finest Automotive Seats & Capsules
- Finest Child Provider
NAPPY
- <NEW> Finest Nappy
- Finest Nappy Luggage
- Finest Child Wipes
TEETHING
- <NEW> Finest Teething Product
TOYS
- Finest Child Toy
- Finest Toddler Toy
- Finest Out of doors Play Product
HEALTH
- Finest Child Meals Product, Accent or Vary
- Finest Toddler Meals Product, Accent or Vary
- Finest Pores and skin Product for Child
- Finest Pores and skin Product for Children
- Finest Pores and skin Product for Teenagers
- Finest Well being Product
PREGNANCY
- Finest Being pregnant/Maternity Product (Something associated to being pregnant – well being merchandise, clothes, equipment, pillows, skincare, equipment) and being pregnant restoration merchandise)
- Finest Breastfeeding Product (any product regarding breastfeeding)
LIFESTYLE
- <NEW> Finest Beds & Mattresses (Beds, mattresses and related merchandise)
- <NEW> Finest Security Product (Contains nursery security tools, child proofing, playpens, safety programs and so forth)
- <NEW> Finest Eco-Pleasant Product (Environmentally pleasant merchandise for supporting a extra sustainable planet)
- <NEW> House Hero Award (Any product that makes mum’s life round the home a lot simpler)
- Finest Journey Product (Something associated to child carriers, doodle mats, airplane equipment, baggage, journey strollers and equipment)
EXCELLENCE
- Finest Child Product of the 12 months (anything for child inc equipment, style, toys, tools and so forth)
- Finest Toddler Product of the 12 months (anything for toddlers inc rest room coaching, clothes, hats and so forth)
- Finest Children Product of the 12 months (anything for teenagers 4-10 years inc toys, style, equipment, tools and so forth)
- Finest Teenagers & Tweens Product of the 12 months (anything for teenagers & tweens inc. clothes, toys, experiences and interval merchandise)
- Finest New Product of 2024 (New product of 2024 concentrating on moms or youngsters. Should have been launched into the market in 2024 onwards)
- Finest Parenting Product of the 12 months (any bodily product regarding parenting generally together with toys, tools, equipment and so forth)
- Finest Parenting Service of the 12 months (any service regarding parenting generally together with cleansing, meal supply companies, nanny companies, play centres, youngsters’s actions and so forth)
- Finest Model of the 12 months (all manufacturers welcome to appoint)
- Finest Retailer of the 12 months (on-line or Instore retailer)
We are able to’t wait to see which manufacturers and merchandise you’ll nominate and help within the upcoming awards. Let’s make 2025 much more outstanding collectively!
The High quality Print and Awards FAQ
1. CAN YOU NOMINATE YOUR FAVOURITE PRODUCTS AND SERVICES?
Completely! We encourage you to appoint as many favourites as you’d like.
Wish to nominate one other services or products? Click on right hereto submit a nomination.
And don’t neglect—for each services or products you nominate, you’ll robotically go into the draw to win a $300 JB Hello-Fi Present Card!
2. CAN YOU NOMINATE YOURSELF?
Sure, you possibly can! To appoint your services or products, click on right here.
3. CAN I NOMINATE A PRODUCT IN MORE THAN ONE CATEGORY?
After all! So long as the classes swimsuit, you possibly can nominate the identical product throughout a number of classes. As an example, in the event you’ve developed a model new eco journey child product, you would possibly submit it for Finest Journey Product, Finest Product for Child, Finest New Product of the 12 months, and Finest Eco Product .
CAN I NOMINATE SEVERAL PRODUCTS?
Sure! In case your model presents a number of superb merchandise, be at liberty to appoint all of them. Simply make sure that to select probably the most becoming classes for every product, as descriptions could must be tailor-made to the goal class.
CAN I SHARE MY NOMINATION WITH MY FOLLOWERS TO ENCOURAGE THEM TO VOTE?
Completely! We encourage all nominees to share their nominations far and extensive. Use your social channels, electronic mail newsletters, or any platform the place your followers interact with you.
To assist with this, nominees will obtain a Mum Central Nominations Awards Badge and entry to an asset package to assist promote your nomination and encourage votes.
HOW WILL I KNOW IF SOMEONE ELSE NOMINATES ME, AND WHAT HAPPENS NEXT?
Firstly, congratulations! If somebody nominates you, you’ll obtain an electronic mail notification with the main points of your nomination, together with the class. It’s then as much as you to determine whether or not to proceed and develop into an official nominee by submitting your software.
IS THERE A FEE FOR THE AWARDS?
- For nominating your favorite product or model: It’s fully free.
- For submitting an software for your online business: Charges apply. Particulars are outlined within the self-nomination kind.
HOW DOES VOTING WORK?
Voting to your favorite services or products is free. Every voter can submit one voting kind and forged one vote per class. You possibly can vote in as many or as few classes as you want—it’s as much as you!
As an added bonus, by voting, you’ll robotically enter the draw to win a $300 JB Hello-Fi Present Card.
WHAT DO AWARD WINNERS RECEIVE?
The highest three winners in every class—Gold, Silver, and Bronze—will obtain:
- A everlasting spot on the Mum Central Awards Winner’s Listing printed on Mum Central.
- A featured itemizing together with product description, value, URL (with a do-follow hyperlink), and a picture with their award badge.
Better of all, each award winner will obtain the distinguished Mum Central Award Badge to showcase their accomplishment, together with the chance to leverage their win in future advertising actions.
Nominate Now!
Wish to nominate a favorite parenting services or products of yours? Merely use the shape under, we’ll attain out to them to allow them to know the’ve been nominated and also you’ll go within the operating to win a $300 JB HiFi Present Card for each nomination you make. Nominate as many services and products as you want.
Wish to submit an software for your online business? Submit your nomination by way of the button under and also you’re within the operating! After submitting your nomination and assembly the necessities, you’ll obtain a affirmation electronic mail along with your tax bill and additional particulars on the following steps. The total listing of shortlisted services and products by class will probably be printed on 24 March 2025, marking the official begin of the voting part!
The 2025 Mum Central Awards are shaping as much as be larger and higher than ever! With expanded classes, new alternatives, and the joy of showcasing unbelievable merchandise cherished by Aussie mums, there’s no higher time to get entangled.
Whether or not you’re a model able to shine or a mum desirous to help your favourites, that is your likelihood to have a good time the services and products that make parenting a little bit simpler and much more gratifying. Don’t miss out—get your nominations in, rally your supporters, and let’s make 2025 a yr to recollect!
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