Nulo launched its Chilly Pressed ultra-premium pet meals as a brand new choice that goals to reinforce dietary requirements whereas offering customers and retailers with a alternative that bridges the value distinction between commonplace premium kibble and freeze-dried uncooked merchandise.
The corporate famous that analysis from Packaged Info and different pet trade sources signifies the pattern towards premiumization continues to drive progress within the pet meals sector. Shoppers are more and more prioritizing pet meals high quality, typically inserting it above different spending classes, although the associated fee per feeding stays a key consider buying selections.
The Chilly Pressed line includes quickly chilling uncooked meals elements to 30 levels then compressing to type a nutrient dense nugget, which creates a high-meat inclusion meals that eliminates much less bioavailable starch binders in favor of extra helpful elements together with apple and pumpkin. A affected person cooking course of at 140 levels for almost 8 hours — just like how smokehouses cook dinner proteins low and gradual – retains the dietary integrity of actual meals elements in a shelf steady type.
“It’s similar to a uncooked freeze-dried product in dietary worth, however at a good premium value level that can make it a sexy choice at shelf,” mentioned Dr. Greg Aldrich. “Our Chilly Pressed line creates a brand new commonplace of dietary efficiency that can meet and exceed shopper expectations for high quality vitamin supply they need for his or her beloved furry members of the family,” he mentioned.
Aldrich referred to as it a ‘good resolution’ of distinctive nutrient benefit that additionally solutions a feeding value hole under freeze-dried choices on value per serving.
‘Distinctive product class’
Nulo founder and CEO Michael Landa mentioned the Chilly Pressed line gives, “a distinctive new product class with an genuine, real worth proposition retailers can leverage.
“Historical past has proven repeatedly that new class improvements like grain free merchandise and restricted ingredient diets, gas incremental enterprise progress,” mentioned Landa. “Chilly Pressed represents one other differentiated different in assembly the well being and wellness objectives pet mother and father maintain dearly.”
Nulo’s Chilly Pressed line is offered in 4 protein varieties for canine together with beef, salmon, rooster and turkey. The excessive meat inclusion formulation options 85% of animal elements by weight and over 95% of that protein is from animal sources. In step with Nulo’s excessive sourcing requirements, the road is made with recent meat solely, no rendered meat meals or rooster fats.
“Nulo has secured an unprecedented group of extremely revered Olympic, medal-winning athletes to help our model outreach, together with the legendary Simone Biles, “ Landa mentioned. “These outstanding individuals push the bounds of human athletic efficiency and know the significance of high-quality vitamin required to gas their aggressive endeavors. Their extraordinary dietary requirements have impressed our new and distinctive Chilly Pressed line, now part of Nulo’s minimally-processed meals portfolio.”
Tailored from a press launch.
