Nulo Meals is partnering with Olympic athletes to advertise its premium pet vitamin via its “Gas Unimaginable” marketing campaign forward of the 2024 Paris Olympic Summer season Video games. The built-in, mulitmedia program will inform the tales of eight world-class athletes and the relationships they’ve with their pet companions.
Final October, Nulo launched the ‘Gas Unimaginable’ marketing campaign with gold medalist gymnast Simone Biles and her French Bulldogs, Lilo and Rambo. The marketing campaign is designed to focus on the connection between athletes and their pets, illustrating that success isn’t just measured in medals and titles, however within the shared journey of wellness and mutual assist. The marketing campaign premise, nonetheless, is that every one canine and cats are unbelievable, and all of their tales need to be instructed.
For a number of years, the Nulo model has attracted the eye of athletes throughout the nation together with Nulo investor Michael Phelps, skilled linebacker Ryan Kerrigan, professional tennis star John Isner, and 12-time gold medalist Natalie Coughlin.
Along with Biles, Nulo’s Olympic athletes and their pet companions embody:
- Anna Corridor, world silver medalist heptathlete, and Labrador Emma
- Caeleb Dressel, a seven-time gold medalist swimmer, and Jane the English Labrador and Rems the cat
- Chase Kalisz, gold medalist swimmer, and bulldog Floyd
- Gabby Thomas, world champion monitor standout, and pug Rico
- Jessica Lengthy, 16-time gold medalist paralympic swimmer, and goldendoodle Goose
- Regan Smith, silver medalist and world champion swimmer, and cat Roo
- Ryan Crouser, American shotput legend and discus thrower, and black lab Koda
“We consider that behind each nice athlete is a assist system, and our pets are an integral a part of that — providing emotional assist, companionship and unconditional love,” mentioned Michael Landa, Nulo’s founder and CEO. “Our pet meals recipes are crafted to make sure that whereas athletes chase their goals, their pets are additionally fueled with the premium vitamin they should be at their finest.”
From June via September, the built-in communications program will embody advertisements, movies, and extra spanning social, digital, broadcast, cable, retail and print.
