Tailored from a press launch
Throughout International Pet Expo in Orlando, Florida, Nulo debuted its assortment of “cold-pressed” shelf-stable pet meals.
Developed by pet meals business vitamin scientist Dr. Greg Aldrich and his group, this tech innovation employs a novel uncooked ingredient chilling system designed to lock in nutrient integrity. Nulo mentioned its novel high-meat inclusion pet meals incorporates a cold-temp manufacturing method that preserves larger ranges of nutritional vitamins, minerals and amino acids typically depleted in typical high-heat, high-speed kibble pet meals manufacturing.
“We’ve deliberately designed a novel pet meals class, launching a brand new period of biologically acceptable vitamin for canine and cats that gives 3x the meat inclusions of typical kibble diets,” mentioned Dr. Aldrich, who joined Nulo as its COO in January 2023. “Nulo’s cold-pressed know-how optimizes the focus of the whole lot pet dad and mom and veterinary physicians choose in larger high quality pet meals.
“Our new cold-pressed product creation system eliminates the usage of non-essential starches like candy potato and oats,” continued Dr. Aldrich. “As an alternative, we’re capable of provide an distinctive high-protein components that includes 85% animal components by weight, and 95% of protein from animal versus plant sources. We mix that with easy, bioavailable actual meals components together with apples and pumpkin. The uncooked components are shortly chilled to 30 levels after which compressed to type a high-performance nugget that continues to be shelf secure.”
Diet recommendation from Olympic athletes
Nulo’s new line affords pet dad and mom and retailers an alternate that eliminates the much less nutritious starch binders in favor of light low-temp, slower cooking strategies, mentioned Michael Landa, founder and CEO. Its new cold-pressed recipes guarantee pet dad and mom of the specified dietary advantages they search, and can be found in 4 high-quality meat formulation – beef, salmon, rooster and turkey.
“We’re decided to offer pet dad and mom with the very best vitamin they’ll serve their furry members of the family by altering the sport in pet meals manufacturing,” mentioned Landa. “I’m a former athlete. We’ve secured a group of extremely revered Olympic athletes to advise us together with the legendary Simone Biles. These people push the bounds of human athletic efficiency and know the significance of high-quality vitamin to gas their aggressive endeavors. We’ve utilized their extraordinary dietary requirements to this new and distinctive cold-pressed class in Nulo’s minimally-processed meals portfolio.”
In line with Dr. Aldrich the cold-pressed ultra-premium pet food line will enhance digestibility by low and gradual smokehouse-style cooking that targets temperatures of ~140 levels for lower than 8 hours. He mentioned in service of upper high quality requirements, the entire diets use recent meat sources of protein and no rendered meat meals or rooster fats.
“For animals with heightened sensitivities we’ve developed a proprietary mix of miscanthus grass, chicory root and pumpkin to help their specialised intestine well being wants,” he mentioned. Feeding trials for the brand new merchandise confirmed greater than 90% protein digestibility and 96% fats digestibility – a marked enchancment over typical kibble which clock in nearer to 80%.
Obtainable in April 2024
Landa needs retailers to know Nulo is creating one other elevated and differentiated product story at shelf that solutions a value section hole between typical kibble and the day by day feeding prices of freeze- or air-dried pet diets.
“Crucial level retailers ought to perceive is cold-pressed know-how delivers trusted dietary advantages from ultra-high ranges of meat proteins in a palatable format,” he defined.
The four-flavor line can be out there to ship April 2024.
Based in 2009 and headquartered in Austin, Texas, Nulo affords a variety of ultra-premium meals codecs out there in additional than 6,500 pet specialty retailers nationwide.
