Nulo names co-heads of selling

Nulo has introduced senior advertising and marketing additions with the appointment of Eric Emmenegger and Jennifer (Jen) Rottenberg to its govt group.

Emmenegger was named head of Retail & Product Advertising and marketing. He brings a 10-year monitor file within the pure pet meals {industry}, predominantly at Intuition, the place he expanded the accessibility of uncooked frozen and freeze-dried uncooked via distribution and industry-leading improvements in kibble+, uncooked bites and freeze-dried toppers. Whereas there, he offered strategic management for Intuition’s model efficiency and enterprise planning processes.

Emmenegger will drive technique, execution and outcomes for Nulo advertising and marketing in product assist and enterprise constructing throughout all commerce channels. He lives in St. Louis along with his spouse and three kids and their mini Goldendoodle, Schuyler.

In parallel, Nulo appointed Rottenberg as head of Client & Model Advertising and marketing.  Rottenberg initially joined Nulo in April as a marketing consultant to completely activate the corporate’s ‘Gasoline Unimaginable’ marketing campaign and partnerships with eight Medal-winning athletes, together with Simone Biles, Gabby Thomas and Caeleb Dressel.

Jen Rottenberg, along with her canine Maya, will lead the Client & Model Advertising and marketing division for Nulo.NuloRottenberg brings greater than 20 years of sports activities advertising and marketing expertise to Nulo, not too long ago main partnerships for ladies’s attire model Athleta, the place she conceived of and launched their much-lauded Energy of She Collective. She’s going to carry her experience to proceed elevating Nulo’s athlete-driven methods via partnerships, sponsorships, PR, digital and social media. Rottenberg holds an MBA in advertising and marketing from Harvard enterprise college and resides in Los Angeles with her rescue canine, Maya.

“Nulo is at an inflection level within the growth of our model and enterprise,” stated Michael Landa, Nulo founder and CEO. “We’re presently main each quantity and unit progress within the tremendous premium section of the pet meals market. That is due in no small half to our innovation platform and prime line investments in model constructing via tv, digital and social media through the latest Paris Olympic Video games — and persevering with via the Paralympic Video games in September. The appointment of Eric and Jen to steer our advertising and marketing groups arrives at exactly the best second to construct and lengthen the expansion momentum we’ve established.”

Emmenegger and Rottenberg will accomplice to combine commerce, product and shopper model advertising and marketing methods as Nulo develops new programming in assist of its latest launches of Chilly Pressed, Gently Cooked and Practical Treats product strains.

In keeping with Petfood Business’s High Pet Meals Corporations, Nulo Pet Meals sells a full assortment of canine and cat meals and treats to assist pets and their homeowners stay more healthy collectively. Primarily based in Austin, Texas, Nulo affords a variety of ultra-premium meals codecs out there in additional than 6,500 pet specialty retailers nationwide.

Tailored from a press launch.