Micronutrients, Nutreco’s U.S.-based feed additive firm, is rebranding as Selko, efficient January 2023. The change streamlines the portfolio of specialty feed components, together with IntelliBond hint minerals beneath a single international model.
Increasing on a legacy of analysis and growth, Selko is investing to grow to be the market chief in phytogenics and has established an innovation discovery group targeted on specialty feed components.
“Since changing into a part of Nutreco, our U.S. enterprise has made aggressive investments in science-based diet choices that go far past our legacy work with IntelliBond hydroxy hint minerals,” stated Patrick Pilkington, managing director, Selko USA. “Developments within the science of livestock and poultry manufacturing are ever evolving and as we proceed investing in areas equivalent to phytogenics and different pure feed components, merchandise within the Selko portfolio will proceed to focus on the market’s current and rising wants.”
Whereas Selko will grow to be the only model serving prospects across the globe, the folks, product names, processes and companies supplied to prospects won’t change.
“Together with U.S.-manufactured merchandise within the international Selko portfolio will create a extra streamlined strategy in an more and more international enterprise panorama, whereas positioning us to speed up improvements in animal diet,” stated Remco Van Reenen, managing director of Enterprise Unit Feed Components, Nutreco.
Because the Selko model extends its attain to the US, it turns into Nutreco’s sole feed components model serving prospects across the globe. Buyer-facing employees, product names and companies will stay unchanged by the rebrand.
Supply: Nutreco
