Maka Pet has joined the wave of pet meals product improvement in Mexico in 2022 by launching Maka, a brand new line of premium dry pet food and treats. Maka Pet is an organization of Proan, a worldwide chief in poultry manufacturing.
Premium product with clear-cut business technique
Maka is on the market in three completely different recipes, and the bottom formulation of every focuses on 4 well being and wellness components: the immune system, DHA (important fatty acids), digestion, coat and pores and skin safety.
Relating to the immune system, the recipes embody a mix of extremely bioavailable nutritional vitamins and antioxidants that strengthen the immune system and gradual the oxidation results of cells, in keeping with Maka Pet. Resistant cells signify extra functionality to face infections and different illnesses attributable to the setting.
Maka canine meals additionally include omega-3 fatty acids important in mind improvement and the nervous system, and for enhancing a canine’s imaginative and prescient. As for the digestive system, the road incorporates fibers immune to fermentation of the intestinal flora, resulting in extra environment friendly absorption of vitamins and, thus, enhancing the standard of feces, the corporate stated.
Lastly, the road incorporates linoleic acid and zinc that assist type a protecting barrier to forestall water loss and dehydration of the pores and skin. Among the recipes can be found for puppies, adults and senior canines, and all are excessive in protein content material, starting from 26% to 30%, in keeping with the corporate.
As Maka is a part of a large poultry producer, the model emphasizes traceability as a energy of its product.
On-line-only distribution, subscription encourage repeat gross sales
Maka developed a gross sales system by its on-line retailer, utilizing a subscription format for normal prospects and free supply. The gross sales system goals to encourage repurchasing. The subscription affords complimentary options reminiscent of coaching e-books, personalised recommendation and different care options for pets. Costs of dry pet food range between US$5 and US$7 per kilo, relying on the system and packaging measurement.
Maka is on the market solely by Mercado Libre, an unbiased on-line non-specialty retailer, on the official Maka web site.
