Petbuddy Group (PBG), a consortium of eight super-premium pet meals manufacturers based mostly in Stockholm, Sweden, has acquired Thrive Pet Meals.
In line with PBG, Thrive Pet Meals, with a market presence in Europe spanning over 20 years, affords a freeze-dried product portfolio of moist cat and pet food to PBG. The corporate mentioned the mixing of Thrive into the PBG household is designed to speed up the model’s progress and attain, leveraging PBG’s intensive community of main world retailers.
“Thrive’s progressive product vary and market management in freeze-dried merchandise complement our imaginative and prescient completely, mentioned Alexander Retzlik, CEO of PGB. “We’re dedicated to creating important investments within the Thrive model to raise it to a world chief,” Retzlik said. “These investments will concentrate on increasing product strains and enhancing distribution channels to satisfy the rising demand for high-quality pet meals globally.”
With a foothold within the Nordics and the UK, PBG plans to make use of its established distribution networks to introduce Thrive merchandise to new markets. The group’s strategic method consists of leveraging synergies in gross sales, distribution and manufacturing to make sure environment friendly market penetration and sustained progress. As a mixed group, PBG exports to over 50 international locations, considerably broadening the market attain for Thrive’s merchandise, it famous. Paul Finger, the previous proprietor of Thrive, will proceed to work intently with PBG to drive the model’s world growth efforts.
PBG’s acquisition of Thrive Pet Meals is a testomony to its dedication to progress, innovation and sustainability, mentioned cofounder Erik Broad Gustafsson.
“We’re enthusiastic about utilizing the very best manufacturing processes and elements to make sure the very best life for all pets,” Gustafsson remarked. “Our mission is to create pet meals manufacturers that pet mother and father can belief and pets will love.”
