Tailored from a press launch.
On April 1, Inexperienced Boy, which provides plant-based non-GMO and natural meals substances, opened a brand new plant-based pet meals division, increasing its worldwide footprint to provide premium plant-based pet meals substances to pet meals producers globally. The main target might be on supplying starches, sweeteners, proteins and fibers.
“Inexperienced Boy has all the time operated with the aim of accelerating the plant-based meals reformation, to assist with the transition from animal-based meals merchandise to plant-based meals merchandise,” stated Peter van Dijken, Inexperienced Boy cofounder and proprietor. “We need to decrease the dependence on meat, fish, and dairy. It’s a logical subsequent step for Inexperienced Boy to use the identical modus operandi to the pet meals market as we service comparable substances to our meals prospects worldwide for eight years already.”
Frederik Otten, Inexperienced Boy cofounder and proprietor, stated the pet meals market is an attention-grabbing step for Inexperienced Boy. “It’s an ever-expanding playfield from a shopper perspective,” Otten stated. “In 2024 its anticipated gross sales might be round US$60 billion with an anticipated development charge of about 6% per 12 months. We all know we are able to add worth to our current buyer community as a result of lots of the massive manufacturers we provide even have a really sturdy presence within the pet meals market.”
Inexperienced Boy’s pet meals division might be centered on the premium markets in North America, Europe and Oceania, stated Jeroen van den Heuvel, managing director.
“This growth into the pet meals market suits into Inexperienced Boy’s development and sustainability technique,” stated van den Heuvel. “Pet meals producers are nonetheless utilizing massive quantities of animal proteins. We need to supply a plant-based different for them, our intention is to make purposeful high-quality plant-based pet meals substances extra accessible to this thrilling market. Our new pet meals division will embody substances for dry and moist pet meals and for the utilization of every kind of pet meals merchandise.”
Based in 2016, Inexperienced Boy has workplaces in Los Angeles, Chicago, Amsterdam, Hong Kong and Sydney.
