Some stats from the latest “Energy of Meat” report from analytics agency 210 Analytics:
With $87.1 billion in annual gross sales, 98.3% family penetration and practically 50 procuring journeys per yr, meat is probably the most highly effective of the perimeter departments. Gross sales reached one other file, up 5.7% versus a yr in the past and retailers continued to maneuver extra kilos than they did previous to the pandemic. Beef is the largest vendor in contemporary, adopted by rooster. In processed, bacon and pre-packaged lunch meat are the highest movers.
Meat is scorching. Case prepared is on the rise, and 87% of home-prepared dinners (nonetheless very a lot a pattern) comprise a portion of meat or poultry. Customers are hungry for meat, and grocers who’re good about tapping into that starvation and optimizing their provides on this class are certain to profit from a gross sales perspective.
Different pattern highlights from Energy of Meat:
- Meat division gross sales and engagement remained sturdy in 2022. With $87.1 billion in gross sales, 98.3% family penetration and 50 procuring journeys per yr, meat is probably the most highly effective of the contemporary departments. Gross sales grew 5.7% vs. 2021 and pound gross sales remained above pre-pandemic ranges (IRI).
- Shifts in channel decisions are prompting modifications within the meat/poultry greenback distribution. Demographic and inflationary forces have resulted in a lack of share for conventional grocery from 42.8% of meat and poultry gross sales in 2019 to 40.3% in 2022 (IRI) — a shift of a number of billions of {dollars}. Supercenters, golf equipment and on-line retailers, throughout indexing for Millennials, gained in share. On-line meat gross sales grew on higher conversion and extra frequent orders.
- A powerful meat division status helps drive site visitors for your complete retailer. Value, location and assortment dominate the grocery retailer selection, with meat being probably the most influential division. Costs, high quality and status resolve the place individuals purchase most of their meat/poultry. A powerful meat status is pushed by freshness and high quality of the product itself, a clear and well-stocked division with good costs and repair excellence.
Grocery store Information spoke with Anne-Marie Roerink, president of 210 Analytics, for a breakdown of Energy of Meat, in addition to one other latest month-to-month meat report from the agency, along with wanting forward at tendencies and predicted development for meat in 2023.
Take a pay attention.
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