Poland’s Animal Island is making ready so as to add 4 new flavors to its bestselling vary of moist cat meals pouches that are largely driving the producer’s enlargement in its home market, in response to a senior firm consultant.
“Moist cat meals pouches are our bestseller, we now have offered lots of of hundreds of items of this product,” Anna Derkacz, the product improvement supervisor and government board member of Animal Island, advised Petfoodindustry.com.
“With customers exhibiting a really sturdy demand for this product line, we need to roll out new flavors by the top of this yr. They’re already in manufacturing, and we’ll introduce them to the market within the coming months. These pouches are promoting in massive volumes in each the business-to-consumer and business-to-business channels,” she mentioned.
The present moist cat meals vary in pouches consists of hen, beef, white fish, and turkey variants.
The pet meals firm’s product portfolio includes moist and dry pet food, moist cat meals, and Animal Island is at present engaged on including dry cat meals to its vary, in response to Derkacz.
As a part of efforts to advertise its new merchandise, Animal Island took half on this yr’s version of the PetExpo trade present in Łódź, in Poland’s central half. The present happened between September 13 and 15.
Derkacz mentioned that, along with the Polish market, the corporate can also be all for increasing its foothold overseas.
“We have now exported our merchandise to locations similar to Hong Kong, and we’re utilizing our participation in varied European pet meals trade exhibits to debate cooperation with international companions,” in response to the corporate consultant.
Serbian pet meals producers enhance international gross sales
Serbia’s pet meals exports are on the rise, with native producers reporting that international gross sales of their pet meals reached a document excessive degree in 2023.
Final yr, Serbian producers exported some 64,956 tons of pet meals, in response to information obtained by native information journal NIN.
“In 2023, Serbia’s whole exports of meals for canines and cats was value €207.9 million [US$230.4 million]. Compared with the yr 2022, by way of portions, a development of 21.5% was reported, which was accompanied by a rise within the worth of exports by as a lot as 43.7%,” mentioned Jasna Stevanović, a senior adviser on the Affiliation of Stockbreeding and Livestock Product Processing on the Chamber of Commerce and Business of Serbia.
Till 2015, Serbia was a internet importer of pet meals. However since then, export gross sales have quickly grown. The nation’s 2023 exports of pet meals had been roughly 1500% larger than the extent reported for 2003.
Stevanović mentioned that Serbia’s pet meals is exported to greater than 40 international markets. Along with varied member states of the European Union, of which Serbia just isn’t a component, this consists of international locations in North America, South America, and Asia, amongst others.
Ukraine’s MHP to take a position $44 million in new Croatian pet meals plant
Ukrainian group MHP has unveiled plans to allocate some €40 million (US$44.3 million) to its undertaking to launch a brand new pet meals manufacturing facility in Croatia.
Underneath the plan, the funding is to create some 200 new jobs, native information website SEENews.com reported. The manufacturing facility will likely be positioned near Croatia’s capital Zagreb. In the identical space, MHP’s offshoot Perutnina Ptuj, a poultry meat producer, operates its amenities. It will present the designed pet meals plant with quick access to such meat.
Within the first section of the funding, the brand new manufacturing facility will likely be enabled to make some 20,000 tons of moist pet meals per yr. By 2028, the Croatian manufacturing facility’s capability is to be elevated to some 35,000 tons.
