Primal Pet Meals is introducing a brand new packaging design for its premium lineup of frozen uncooked and freeze-dried uncooked meals, treats, hydrators and toppers for canines and cats. With recognizable branding and daring visuals, the up to date packaging is designed to strengthen the presence of Primal at neighborhood pet shops with a transparent and constant look throughout its merchandise on the cabinets and within the freezers.
In accordance with the corporate, NielsenIQ analysis from October 2023 acknowledged packaging is the primary driver of recent model consciousness and buy intent. Primal expects the brand new design to assist appeal to new households to its portfolio, enhance total buy charges, and enhance buy intent throughout the completely different product classes that Primal provides, mentioned Courtney Louch, vp of promoting.
“After intensive market analysis and shopper testing, we’re assured the up to date packaging will improve the visibility of our Primal merchandise and assist pet mother and father have a greater understanding of what’s contained in the bag,” mentioned Louch. “We’ve listened to shopper suggestions and are desirous to introduce a brand new design that not solely seems to be nice however enhances the general procuring expertise; the elevated packaging will assist us reinforce the standard and care that we put into every of our merchandise.”
The packaging design options ingredient imagery to drive urge for food enchantment and spotlight the true, complete substances used within the recipes. The refreshed messaging on the entrance of the bag helps reinforce what the corporate mentioned is the model’s differentiated positioning as a frontrunner in uncooked meals for cats and canines.
Recyclable packaging
As a part of the Pet Sustainability Coalition’s (PSC) Packaging Pledge, Primal has centered on taking motion towards extra sustainable packaging throughout its product line. With this packaging replace, the corporate can even transition its Freeze-Dried Uncooked Nuggets into recyclable packaging. Consequently, all Primal shelf-stable merchandise in addition to Uncooked Goat Milk bottles can be bought in recyclable packaging. The corporate has additionally partnered with How2Recycle to offer clear on-package recycling info for pet mother and father.
Primal will start transport merchandise that includes the brand new packaging within the coming months and the transition will proceed by early 2025.
Primal Pet Meals is a Fairfield, California-based producer of totally ready, human-grade uncooked meals and treats for canines and cats.
