Pure Grocers has made its good4u Meal Deal program — launched early within the COVID-19 pandemic to struggle meals insecurity — a fixture of its retail repertoire.
The Lakewood, Colo.-based specialty chain stated Thursday that Pure Grocers good4u Meal Offers launched in April 2020 to supply prospects with easy, inexpensive and nutritious meal options and recipes for themselves and their households. Initially meant to help shoppers hard-pressed by the pandemic, this system has obtained sturdy feeback and grown right into a buyer mainstay, main Pure Grocers to make it an official a part of its purchasing combine.
Beneath good4u Meal Offers, members of Pure Grocers’ free {N}energy loyalty program select from a rotating choice of deliberate meals — together with gadgets for entrees and facet dishes — at a spread of worth factors. The entire recipes embody protein and solely natural greens to maximise dietary worth, the retailer stated.
“Lots of people suppose that wholesome means costly. However at Pure Grocers, that’s not true, and it has by no means been the case. We’re dedicated to supporting the well being and wellbeing of our communities with meals and dietary supplements at an ‘All the time Reasonably priced Value’. We all the time search for artistic methods to present our prospects much more worth and avenues to help their well being and well-being,” Pure Grocers Co-President Kemper Isely stated in an announcement.
“When the pandemic hit, we knew funds would get tighter for our communities, and our objective was to assist be certain that our prospects may afford to feed their households with nutritious, satisfying meals that have been straightforward to whip up of their kitchens,” he defined. “With the constructive response this system has obtained, we determined to maintain it as a part of our good4u dedication to our communities.”
Members of Pure Grocers’ loyalty program can select from a rotating menu of deliberate meals at varied worth factors. (Picture courtesy of Pure Grocers)
Pure Grocers launched good4u Meal Offers with a grilled hen deal that continues to be a part of its rotating choices. Feeding a household of 4 for lower than $13, the recipe features a Mary’s Free Vary and humanely raised complete hen with natural russet potatoes and natural seasonal greens (zucchini by way of Sept. 30 and altering to carrots in October).
Different Meals Offers being provided by way of Oct. 31 embody the next:
• Burger Meal for beneath $12 with Thousand Hills Grass Fed 80/20 Floor Beef, Rudi’s hamburger buns or Canyon Bakehouse gluten-free buns, natural pink and inexperienced leaf lettuce, and natural beefsteak tomatoes. Prospects could make it vegan for lower than $16 by changing the bottom beef with Past Meat pea protein patties.
• Frittata Meal for beneath $12 with Pure Grocers-brand pasture-raised natural eggs, Niman Ranch pork breakfast sausage (or Subject Roast Apple & Maple plant-based breakfast sausage) and Organicgirl child spinach.
• Sausage & Veggie Bake for beneath $10 with Pederson’s kielbasa, contemporary natural cauliflower and broccoli or Pure Grocers-brand frozen natural cauliflower florets and broccoli florets. Prospects could make it vegan for lower than $13 by changing the kielbasa with Past Sausage authentic or scorching Italian sausages.
• Rooster Drumstick Dinner for beneath $8 with Mary’s Free Vary hen drumsticks, natural carrots and natural russet potatoes.
All of these meals feed 4 folks besides the Frittata Meal, which feeds six. Previous good4u Meal Offers have included chili, lentil soup, tacos, enchiladas and quinoa bowls, in addition to particular offers for Mom’s Day brunch and “Film Night time at Residence,” Pure Grocers stated. The pure and natural grocer famous that accompanying recipes will be present in its on-line recipe library.
“We wish to make it straightforward to feed those you like, whether or not they’re your precise household, your folks, your neighbors, your pets, and so forth.,” Isely added. “ All of our prospects and good4u Crew members are a part of our prolonged household, and we now have labored arduous on daily basis for the previous 66 years to present ‘Our Household’ the most effective meals choices at the most effective costs doable. Meal Offers are simply one other means we’re in a position to do that.”
Total, Pure Grocers operates 161 small-format specialty grocery shops in 20 states.
