French pet meals producer Elmut makes a speciality of contemporary, home-cooked-style merchandise made with using human-grade substances and a major share of meat. A quickly rising demand for the corporate’s merchandise in its home market has inspired Elmut to spend money on increasing its manufacturing, in response to senior firm representatives.
“We’re rising very quick, and we’re planning to maintain doing so for the approaching months. We’re at the moment partnering with a co-packer and we’re ensuring we are able to ramp up manufacturing capacities,” mentioned Maxime Cadin, the corporate’s co-founder.
Elmut’s pet meals merchandise are manufactured “with human-grade substances and a really excessive share of meat of over 65% for canine recipes and 90% for cat recipes,” she mentioned. “They’re minimally processed as they’re gently steamed at a temperature of 90 levels Celsius [194 °F] with no added preservatives or synthetic components.”
Custom-made to every pet’s wants
Along with not having these preservatives or synthetic components, Cadin mentioned Elmut has a aggressive benefit as a result of its merchandise include plans tailor-made to the wants of its prospects’ pets.
“The purchasers fill in a questionnaire about their canine or cat, and a formulation provides them the precise quantity of pet meals they want to feed them. The merchandise are then delivered accordingly frequently,” she defined. “They’re additionally handy to retailer: They are often simply saved for 3 months in a fridge or six months in a freezer.”
Export growth presumably on long-term horizon
Cadin mentioned the pet meals firm plans to focus its efforts on bolstering its place within the French market within the coming yr. Nevertheless, Elmut is contemplating growth past France to different potential European pet meals markets within the long-term, she added.
“Though we at the moment solely ship to France and Monaco, we’re by essence a European firm. The European market is big, and pet mother and father are asking for a distinct sort of pet meals providing. We subsequently see alternatives throughout the continent,” she mentioned.
“We now have, nevertheless, a whole lot of requests from our buyer base for extra merchandise comparable to treats or dietary dietary supplements, and we’re taking a look at them,” Cadin mentioned.
Adamowski is a contract journalist based mostly in Warsaw, Poland. He has written on varied industries, together with pet meals, drinks, telecoms, vitality, protection and pensions, for quite a few English-language publications.
