A current survey by Cargill discovered the quantity cat house owners proceed to rise, exhibiting 59% of all pet mother and father now personal a cat, with greater than one-third proudly owning multiple. This development will be attributed to cats becoming seamlessly into fashionable pet mother and father’ busy and concrete life, famous the examine.
Cargill surveyed 1,068 cat house owners from 4 nations: the U.S., UK, France and Germany, and discovered almost 75% of cat mother and father search for their cat’s meals to assist deal with particular well being challenges. Whereas these customers imagine cat meals performs an essential function in supporting their pet’s well being, solely 40% reported being happy with the present choices available on the market – fueling development alternatives for pet product makers.
“The pet meals market has historically revolved round canine, however with the variety of cat-loving households quickly on the rise, it’s clear that cats are having a second – and types are taking discover,” stated Chad Wethal, senior international advertising and marketing supervisor, Pet & Way of life for Cargill’s Animal Vitamin enterprise. “A noticeable hole exists between what’s presently available on the market and what cat mother and father are in search of, opening the area for brand spanking new options like postbiotics that may ship the science-backed well being advantages they’re looking for.”
6 key insights from Cargill’s survey
- Cat mother and father supply a wide range of meals to their cats, with almost 9 in 10 cat mother and father buying dry meals for his or her cats. Two-thirds, nonetheless, additionally buy canned meals, whereas one-half additionally buy moist meals in a pouch.
- Cat mother and father extremely worth the standard of the substances above value and sort of meals (dry, moist, and so forth).
- Almost one-half of all cat mother and father are involved about their cat growing a well being situation, rating vomiting, immune power and unfastened stools as the highest three.
- Almost three-fourths of cat mother and father look to meals to handle particular well being challenges for his or her cats, with intestine/digestive well being the clear chief (46%), adopted by immune well being (37%) and pores and skin and coat well being (32%).
- Essentially the most impactful, on-pack ingredient claims for cat mother and father have been “pure” and “ingredient supply.”
- 83% of cat mother and father who worth science and analysis behind the claims made by cat meals and deal with corporations are in search of proof present in a number of analysis research, adopted by cat-specific and in-home use research.
Cargill presents TruMune postbiotic, which presents a number of trending well being claims — like intestine well being, balanced immunity and pet vitality — packed right into a single, low-inclusion ingredient backed by a number of pet-specific analysis research.
“Our Cargill Cat Dad or mum Survey and new Feline Postbiotic Medical Analysis are a testomony to Cargill’s dedication to understanding the distinctive wants of canine and cats and the function their intestine performs in supporting lifetime well being and wellness,” stated Wethal. “This thrilling new analysis builds on an already robust basis of pet-specific analysis exhibiting that Cargill’s postbiotics assist pets reside extra wholesome and energetic days. It means extra innovation prospects for pet meals manufacturers and peace of thoughts for pet mother and father.”
In accordance with Petfood Trade’s Prime Corporations, Cargill is closely concerned in a variety of meals, agricultural, monetary and industrial pursuits and owns a number of manufacturers of pet meals. The Loyall model has patented the Opti-Prepare dinner course of to optimize high quality, palatability and starch digestion. Loyall is accessible within the U.S., Canada, Italy and Korea; River Run is solely within the US; and the Dogui, PetMaster, Keycan, and Gati manufacturers are supplied in Mexico and Central America. The whole Cargill Animal Vitamin division consists of 250 factories in 70 nations with 155,000 workers.
