Melanie Boulden has joined Tyson Meals as government vp, chief development officer, efficient Feb. 6, 2023. Boulden will report back to President and Chief Govt Officer Donnie King and might be chargeable for all points of world model advertising to foster the expansion of the corporate’s portfolio of manufacturers and merchandise. On this newly created function, Boulden will be part of the the corporate’s Enterprise Management Group and oversee capabilities together with shopper and company branding, innovation, R&D, communications, and shopper insights and analytics.
“Melanie is an distinctive expertise and a confirmed chief in rising international family model companies. She has the artistic, operational, and monetary expertise to drive worth creation throughout Tyson Meals’ model portfolio,” mentioned Donnie King, Tyson Meals president and chief government officer. “The introduction of the brand new Chief Development Officer function will enable Melanie to develop a world-class heart of excellence round model advertising that might be crucial as Tyson Meals continues to give attention to future development.”
Boulden brings greater than 20 years of meals, packaged and shopper items advertising expertise having cultivated high-profile manufacturers to drive development and profitability. She most not too long ago served as chief advertising officer (CMO) of Coca-Cola North America, chargeable for a multibillion-dollar portfolio consisting of greater than 20 manufacturers together with Coca-Cola, Sprite, smartwater and Minute Maid. Previous to turning into CMO, she was president of the nonetheless drinks enterprise unit for Coca-Cola North America, main the water, sports activities drinks, tea and low companies and was President and normal supervisor of venturing and rising manufacturers. Boulden additionally served as international head of selling and model administration at Reebok and has held advertising administration roles at Crayola, Kraft Meals and Henkel Shopper Items. She holds a bachelor’s diploma in English from Iowa State College and an MBA with concentrations in advertising and finance from The College of Iowa. As well as, she serves on the board of administrators of Adobe.
“As Tyson Meals continues on its robust development trajectory as a world meals chief, I’m happy to be in a job the place I’ll assist drive the long-term development of the corporate’s broad portfolio of merchandise and iconic manufacturers,” mentioned Boulden. “I sit up for turning into a part of the excellent management crew in place on the firm, becoming a member of a group of world-class crew members, and delivering for its prospects and shoppers all over the world.”
