Omni, a U.Okay.-based vegan pet meals enterprise, has rolled out its first meat-like vegan pet food product. On the identical time, the corporate is planning to develop its worldwide presence within the close to future by launching gross sales throughout Western Europe, based on a senior firm consultant.
Co-founder Man Sandelowsky advised Petfoodindustry.com that Omni’s key markets comprise Western European nations the place the corporate hopes to safe a serious share of their respective vegan pet meals gross sales. “We make our moist meals within the Netherlands and Poland, and might be promoting all through Europe, focusing initially on Germany, the Netherlands, France, Italy and Switzerland,” he mentioned.
Proprietary know-how to keep away from mushy vegan meals
Omni’s newest product launch is according to the corporate’s technique to supply a wholesome but additionally pleasurable expertise to pets that devour vegan pet meals, Sandelowsky mentioned in a just lately launched assertion.
“The place earlier plant-based moist pet meals have been fairly mushy and stodgy, Omni’s Full Canine Meals makes use of proprietary know-how to create meaty textures that set the vary aside and provides canine the juicy and fibrous mouth really feel they crave from their meals,” he mentioned. “In simply two weeks, we now have already had excellent suggestions and the vary is flying out of the door.”
Omni was based by two enterprise companions with completely different skilled backgrounds. Sandelowsky is a veterinary surgeon, whereas Shiv Sivakumar is a former funding banker. They’ve collectively launched the model, engaged on Omni’s pet meals in shut cooperation with the U.Okay.’s Nottingham Veterinary Faculty and a group of specialists within the discipline of veterinary diet. A few of these specialists labored with the European Pet Meals Trade affiliation (FEDIAF), based on information from the corporate.
Rising international marketplace for vegan pet meals
Omni says it hopes to ascertain itself as a serious participant within the plant-based pet meals market, which is estimated to be price £18 billion (US$22.3 billion) globally by 2028.
“We know that our meals system has to vary to develop into more healthy and extra sustainable for the sake of the planet and future generations,” Sandelowsky mentioned. “This transformation might be pushed by science-led innovation, resembling what we’re doing at Omni. With this vary, we are able to ship the precise diet and enjoyment with none animal agriculture and slaughter.”
