The favored UK Sausage Week (UKSW) returns subsequent yr going down over the twenty eighth October – third November interval, following the suspension of the annual promotion in the course of the Covid pandemic. As common butchers, supermarkets, foodservice and producers throughout the UK are anticipated to be concerned.
The week commences with a celebration lunch in London on twenty eighth October 2024, when the UK Supreme Sausage Champion might be revealed alongside a bunch of class winners.
Dates for the nationwide product competitors to seek out subsequent yr’s sausage champions might be introduced early within the new yr with full particulars of the way to enter merchandise for analysis and judging.
The competitors might be headed up by Chief Choose Keith Fisher, the CEO of the Institute of Meat (IoM) and round 600 plus entries are anticipated. Fisher commented: “Entries in earlier years have been excellent and it’s good information that UK Sausage Week will return in 2024 once we can have fun all issues sausage!”
Editor of Meat Administration journal, Joanna Thomson added: “UK Sausage Week is all the time an effective way of selling sausages within the run as much as and over the interval of Halloween and Bonfire Night time. It’s all the time good to see retailers and producers launching new merchandise or reinventing previous ones and organising enjoyable occasions, plus native and even nationwide media protection.
“Everyone knows how vital the sausage market is to the UK meat commerce and now, greater than ever, getting concerned couldn’t be extra vital. It’s a terrific alternative to get your prospects excited about and shopping for extra sausages!”
Classes for UK Sausage Week 2024:
- Greatest Pork Sausage
- Greatest Beef Sausage
- Greatest Lincolnshire Sausage
- Greatest Cumberland Sausage
- Greatest Chipolata Sausage
- Greatest Gluten Free / Free From Sausage
- Greatest Hen Sausage
- Greatest Speciality Sausage
- UK Sausage Week – Supreme UK Champion
Winners of the UKSW Competitors typically report important will increase in sausage gross sales and corporations and retailers who innovate and get entangled can maximise on the profile UKSW creates. The week usually attracts nationwide and native media curiosity, and organisers might be spreading the phrase to ensure all the important thing persons are conscious.
Writer of Meat Administration journal, Graham Yandell MBE stated: “We had been actually upset to droop UK Sausage Week in the course of the Covid pandemic and it is rather excellent news that we’re capable of deliver it again in 2024.
“Over latest years the innovation that has been launched into product ranges has been superb and never solely are sausages good worth and suitable for eating, however are sometimes good enjoyable too. Our group is all the time delighted to listen to about all of the actions that might be happening across the UK over the UKSW interval. And our awards lunch on twenty eighth October will as soon as once more get UK Sausage Week off with a banger!”
For extra info on partnership alternatives electronic mail michelle.i@yandellmedia.com or go to: uksausageweek.com
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