PetCo Group, a producer of premium pet meals based mostly within the DACH area (Germany, Austria, Switzerland), and Vafo Group, a European market chief within the premium pet phase, have not too long ago introduced a new strategic partnership. The settlement brings collectively the 2 family-owned companies with a mixed annual turnover exceeding €600 million (US$650 million).
In line with the businesses, the partnership goals to leverage synergies inside the two firms, increase their respective product portfolios, and strengthen their market presence. PetCo Group will proceed to function independently in Vienna beneath the management of its founders, Stefan and Katharina Miklauz.
In a joint assertion, the businesses famous the alliance marks an vital milestone for them, with PetCo Group bringing distinctive experience within the distribution and advertising and marketing of pet merchandise. Collectively, the businesses goal to additional increase their market place within the DACH area whereas selling sustainable progress.
“On the subject of our technique for progress within the DACH area, the partnership with PetCo Group makes good sense,” Pavel Bouška, chairmain of the board of Vafo Group, mentioned. “Collectively, we will leverage synergies to additional strengthen our innovation capabilities, carry us even nearer to our prospects, and enrich our portfolio with robust manufacturers.”
In line with Stefan Miklauz, managing director of PetCo Group, the brand new alliance will assist form the way forward for the pet business: “With Vafo Group, we’ve gained a robust strategic companion who shares our values,” Miklauz mentioned. “Not solely will this partnership assist us increase our presence within the DACH area, it can even permit us to determine new requirements for the pet business as an entire.”
Katharina Miklauz, cofounder of PetCo Group, mentioned she sees immense product growth potential. “Our manufacturers WOW, DOG’S LOVE, CAT’S LOVE, and PURE NATURE have all the time been synonymous with belief and the very best ranges of high quality,” she mentioned. “I’m particularly enthusiastic about Vafo Group’s huge experience and many years of expertise in product growth. Indisputably, the brand new partnership goes to fortify our dedication to our prospects by maintaining us at the reducing fringe of product innovation and high quality.”
Each firms emphasize that the partnership is based on shared values relating to company governance, product high quality and sustainability, characterised by a long-term imaginative and prescient and a deep understanding of the wants of pets and their house owners. This cooperation will allow each firms to mix their experience, enter new markets, and additional strengthen their present buyer relationships.
In line with Petfood Industries High Pet Meals Firms, Vafo Group is a privately owned firm that develops, produces and distributes premium and tremendous premium pet meals and dietary supplements to greater than 85 international locations worldwide. The Czech firm, which additionally provides private-label providers, produces greater than 200,000 tons per 12 months. Latest progress is partly attributable to strategic acquisitions.
Serving the wants of pet house owners all through Europe, PetCo Group provides the manufacturers WOW, DOG’S LOVE, CAT’S LOVE and PURE NATURE. PetCo Group Austria is a number one firm within the premium pet meals sector within the DACH area.
Tailored from a press launch.
