VetriScience introduced a rebranding initiative and launched a brand new product at SuperZoo 2024 in Las Vegas.
The brand new brand and packaging design displays a change within the pet complement market, mentioned VetriScience.
The rebranding effort displays VetriScience’s dedication to assembly evolving client wants whereas sustaining its legacy of belief and innovation, mentioned Dennis Marcel, VetriScience’s VP of selling.
“Whereas our look is altering, our unwavering dedication to high quality stays the identical,” mentioned Marcel. “Our merchandise proceed to be formulated by consultants with over 150 years of collective expertise and manufactured in FDA-certified amenities within the U.S.”
Intensive key phrase analysis and a survey of over 3,000 shoppers gave VetriScience a deep understanding of client preferences, buying habits and belief in data sources, which helped drive the rebrand route, mentioned the corporate. Its revived look represents its merchandise’ premium high quality and effectiveness, with packaging that options easy, clear data on substances and advantages.  Â
The rebrand responds to the shift in client habits, together with elevated pet possession and a rising give attention to health-conscious selections. VetriScience mentioned it goals to make its merchandise extra accessible and interesting to pet house owners whereas educating them about pet well being and wellness and empowering them to make the only option.
Mobility complement launch
Accompanying the rebrand, VetriScience expanded its complete vary of mobility dietary supplements with the launch of HMB Wholesome Muscle & Energy granules. This complement is designed to take care of and enhance muscle mass round joints, which is essential for pet mobility and wholesome growing old.
The brand new product comprises HMB, Sort II collagen with hyaluronic acid and curcumin from turmeric. This shellfish-free, glucosamine different additionally presents an answer for pets with allergic reactions or sensitivities to shellfish like green-lipped mussels, which is discovered in lots of hip and joint dietary supplements available on the market as we speak.
“The Key substances in HMB Wholesome Muscle & Energy are supported by analysis exhibiting they might assist improve protein retention in current muscle tissue in addition to decreased degradation,” mentioned Dr. Elizabeth DeLomba, DVM, senior veterinary companies advisor at VetriScience. “This helps to retain power and muscle mass. It can be utilized alone or at the side of our Wholesome Hip & Joint (previously GlycoFlex) complement for complete mobility assist.”
The brand new packaging and HMB Wholesome Muscle & Energy can be out there to shoppers beginning fall 2024. Â
Tailored from a press launch.
