UK retailer Waitrose has printed its 2023/24 Meals and Drink Report, observing a 34% enhance in its own-label sausage gross sales.
Waitrose surveyed 2000 UK adults, discovering that 32% of consumers had been turning to extra traditional dishes corresponding to shepherd’s pie and macaroni cheese. Potato primarily based dishes noticed a rise in gross sales, with the Waitrose Important French Fries up 80% and its Important Crinkle Lower Chips up 34%.
Customers purchased extra of the normal British banger, with the retailer reporting a 34% gross sales enhance in Waitrose Important Pork Sausages. In the course of the moist summer time months, gross sales of prepared made roast potatoes and yorkshire puddings had been up 47% and 39% respectively.
The grocery store reported an elevated curiosity in meals ‘excessive in protein’, with 12% of surveyed adults claiming to have modified their weight loss plan over the previous yr to eat extra protein. Gross sales of high-protein yogurts and drinks had been up by 39% in-store, with cottage cheese gross sales up 14%.
Waitrose additionally noticed a 3rd of surveyed folks mentioned they’d switched from consuming a low fats dairy product to a full fats one. Essentially the most generally switched product was milk, adopted by yoghurt and cheese.
James Bailey, government director of Waitrose, mentioned: “This yr, meals inflation has modified not solely how folks store, but additionally how they prepare dinner and eat. Worth-conscious prospects have been looking for the perfect worth; switching extra to own-label, shopping for larger pack sizes and seeking to our promotions to cushion their payments.
“They’ve been simplifying their meal selections and turning into rather less adventurous, selecting acquainted meals and recipes they discover comforting. Hen Kyiv and beer battered fish are the preferred dishes in our Dine In Meal Deal.”
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