Oscar Mayer is ushering in a brand new period for its beloved Wienermobile, altering the automobile’s identify for the primary time because it first hit the street in 1936. The newly coined “Frankmobile” pays homage to the model’s 100% Beef Franks because it debuts a tasty new recipe with a extra balanced taste profile and iconic beefy style that’s extra flavorful than ever.
Debuting this week, the fleet of six autos function new components, together with saucy exterior decals, Frank Whistles (previously Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel – now often called Frankfurters. What’s extra, the Frankmobile is providing “Franks for Franks,” so anybody named an iteration of “Frank” can cease by in actual life to get their fingers on a coupon for a free pack of scrumptious Oscar Mayer 100% Beef Franks.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic scrumptious wieners for practically 100 years,” stated Stephanie Vance, affiliate model supervisor of Oscar Mayer. “This summer season, it’s time to focus on one other fan-favorite: our scrumptious 100% Beef Franks. When Oscar Mayer makes something, we prioritize style over the whole lot, so it doesn’t matter what sort of sizzling canine you get pleasure from this summer season, if it’s Oscar Mayer, you understand it will likely be 100% tasty, and 100% make you smile.”
The debut of the brand new Frankmobile comes as Oscar Mayer continues to deliver its signature model platform, “Maintain It Oscar,” to scrumptious new heights. From Frank-themed whistles to comical “please don’t lick” decals, Oscar Mayer designed each element of the Frankmobile to encourage individuals from takings issues too significantly, releasing individuals as much as get pleasure from themselves with significantly scrumptious meats, like Oscar Mayer’s 100% Beef Franks.
